Financial Services Case Study
The client is a highly respected advisory and consultancy firm in the finance sector with global clients. They had a specific desire and strategy in place and were generally doing many things right prior to speaking to Aim Social.
The directors however decided that there was likely plenty of untapped potential work online if they got their digital marketing presence tightened up and ship-shape.
What we did
Firstly we looked at a core target market and decided we would phase a new approach to this market with a brand new website designed to be a landing page and an ongoing SEO and PPC campaign.
We did not neglect other areas, we simply paid for more traffic to these for a period of time while we ensured that our first phase was successful.
Aim Social also created a high value downloadable guide as a giveaway for an email address and phone number, we simply paid for more traffic to these for a period of time while we ensured that our first phase was successful.
Aim Social delivered a huge increase in contacts from the website and general inquiries?
We achieved this by firstly looking at a core target market of a certain age and location.
We first ask all our clients to fill in a Digital Marketing Health Check questionnaire, we then assign each of our divisions to generate a report back to ascertain what gaps are there and what opportunities are present.
We offer packages and bespoke options to deliver work and schedule our delivery dependent on your needs.
INBOUND MARKETING PROCESS: How and why Content Marketing is so effective for generating inbound sales and raising awareness of your brand!
Aim Social’s Integrated Digital Marketing options